Morningstar Speaks with Cam Barsness for “10 Reasons Why ESG Won’t Be Stopped”

For a Q4 magazine cover story, Morningstar’s Leslie Norton—formerly a longtime Barron’s reporter—spoke with KBBS Financial principal Cameron Barsness for a new article on why, in Norton’s view, “ESG and sustainable investing are here to stay.”

In the “Spotlight” feature, Norton quotes Cam sharing about how, at KBBS, client interest propels the conversation and leads to in-depth discussion about investment choices:

Morningstar Magazine, Q4 2022 Cover

“A client will never ask me about alpha or beta, but they will bring a New York Times opinion piece and say, ‘This concerns me,’” says Cameron Barsness, a partner at Seattle-based Kutscher Benner Barsness & Stevens, which oversees about $450 million for clients. In response, “we get to show the depth and due diligence we do on a fund.”

Read “10 Reasons Why ESG Won’t Be Stopped” at

Morningstar Magazine, Q4 2022, p. 30-31