KBBS Financial principal Cameron Barsness was published in the December 2022 issue of Green Money Journal. Her article, “Building Trust Through Authenticity,” includes personal examples across four categories: care, sincerity, reliability and competence.
Cam writes: “To serve clients well, we must gain their trust. We then nurture and maintain that trust by delivering outstanding client experiences in pursuit of client objectives, including sustainability and impact. To do so, we need to be our authentic selves.”