KBBS Financial principal Cameron Barsness was published in the December 2022 issue of Green Money Journal. Her article, “Building Trust Through Authenticity,” includes personal examples across four categories: care, sincerity, reliability and competence. Cam writes: “To serve clients well, we must gain their trust. We then nurture and maintain that trust by delivering outstanding client experiences in […]

For a Q4 magazine cover story, Morningstar’s Leslie Norton—formerly a longtime Barron’s reporter—spoke with KBBS Financial principal Cameron Barsness for a new article on why, in Norton’s view, “ESG and sustainable investing are here to stay.” In the “Spotlight” feature, Norton quotes Cam sharing about how, at KBBS, client interest propels the conversation and leads […]

KBBS Financial principal Cameron Barsness was a guest of George Grombacher on the LifeBlood podcast and gave great insights into how we partner with clients, ask important questions and consider the investments we recommend through a 360 degree view. Listen to the full interview at LifeBlood Podcast (or where ever you get your podcasts)

KBBS principal Cameron Barsness spoke with Sam del Rowe of Financial Advisor IQ for an article about deepening client relationships and how to begin the conversation around increased intentionality and materiality of Environment, Social, Governance issues in client portfolios. “…you can have a conversation with them about long-term risk in a portfolio because of changes […]

KBBS principal Cameron Barsness spoke with Sam del Rowe of Financial Advisor IQ for an article about vetting ESG investments. “…Just like if you’re going to invest in a mutual fund, if it says ‘global’ in the name, sometimes that doesn’t actually tell you anything,” Cam says. “You have to do very similar due diligence […]

KBBS Financial principal Cameron Barsness spoke with CommonGood Capital about impact investing and client engagement. Cam commented on what’s changed in the last two years about investors’ interest in ESG and responsible investing. She says, “More and more, clients want to see the influence of their dollars during their lifetimes. The idea that you can […]

Season’s Greetings, Catching the attention of financial media recently is our partner, Cameron Barsness, who has been featured in panels in NYC and San Francisco at the forefront of two prevailing investment subjects:  investing with the Environmental, Social & Governance (“ESG”) lens and women’s leadership in the financial counseling industry. “The Fruits of ESG,” a […]

KBBS partner Cameron Barsness recently spoke with Tom Lauricella, writing for Morningstar Magazine, about KBBS’ proactive approach to discussing environmental, social and governance (ESG) investing with clients. “Barsness says that when the clients are a couple, the questionnaire is especially valuable because often one partner is more vocal than the other and will lead the […]